Pai opts for a 100% PCR version of Cosmogen’s Needle tube

For the new and improved version of its Feather Canyon "cloud-light" eye cream, Pai has chosen the Cosmogen's Needle tube in a version made with 100% PCR plastic version, with a removable cooling metal precision tip for an efficient application.

"With its ultra-thin cannula, the Needle tube was particularly indicated for Pai's ultra-targeted eye contour care. Its removable and recyclable metal tip and its tube made of recycled and recyclable plastic make it an sustainable cosmetic product," said Cosmogen in a statement.

Cosmogen's Needle tube has been designed for targeted eye or lip care. It is available with a golden or silvery cannula and cap. The cannula is reusable on refill tubes.

By creating a new version of one of its bestsellers, Pai wanted to improve the product's skin care benefits but also reduce its environmental footprint.

"We would never recreate a bestselling product unless we believed we could make it exponentially better through true innovation. This latest release of our beloved Feather Canyon is better for both skin and planet, with an enhanced Hyaluronic Acid-fuelled formula and impeccable sustainability credentials – including the use of zero-waste Argan, Sweet Almond, Safflower and Sunflower Oils. It's part of our commitment to keep evolving our products and business – and leading the march to be first to drive real change wherever we can. Updating and improving existing products is what we should be doing as an industry, rather than adding more and more similar products to our portfolio for perceived newness. The Earth's resources can't sustain it, and it's overwhelming for our customers and retailers," highlighted Sarah Brown, Pai Skincare's Founder

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